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4 500 CFA
How to Win Friends and Influence People is a foundational self-help book written by Dale Carnegie, first published in 1936. It has sold over 30 million copies worldwide, making it one of the best-selling books of all time.
The book provides practical advice on interpersonal skills and leadership, emphasizing that success relies on an individual’s attitude and genuine interest in others.
20 in stock
Key principles include:
Fundamental Techniques: Avoid criticism, give honest appreciation, and arouse eager want in others.
Making People Like You: Become genuinely interested in others, smile, remember names, and listen effectively.
Winning People to Your Way of Thinking: Avoid arguments, admit when wrong, and begin in a friendly manner.
Leadership: Change people without giving offense by praising improvement and encouraging creativity.
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