E-Myth Revisited
The term "E-Myth" is defined in the book as:
The entrepreneurial myth: The false belief that most small business owners are entrepreneurs.
The fatal assumption: The idea that understanding the technical work of a business is enough to successfully run one
Product Description
Key details about the book include:
Publication: The revised and updated edition was published by Harper Business in 2009 (ISBN: 9780061741654).
Core Concept: Gerber distinguishes between working in your business (doing the technical work) and working on your business (building systems and structure).
Business Lifecycle: It outlines the stages of business growth, from "entrepreneurial infancy" to "adolescent growing pains," and finally to the "mature entrepreneurial perspective."
Franchising Lessons: The book teaches how to apply the lessons of franchising to any business, regardless of whether it is a franchise.