How To Sell to Nigerians
How To Sell To Nigerians is a business and marketing book authored by Akin Alabi, published in 2021.
The full title is often cited as How To Sell To Nigerians: Sell More Of Your Products In The Next 30 Days Than You Did In The Last 300 Days. The book is designed to help entrepreneurs and business owners understand the unique psychology of the Nigerian consumer to boost sales.
Product Description
Key themes and strategies covered in the book include:
Consumer Psychology: Understanding why Nigerians are different from other markets and why they may prefer deals that feel like they are "ripping off" the seller.
Irresistible Offers: Techniques for creating offers that compel customers to buy more than from competitors.
Marketing Tactics: Secrets to using storytelling, writing powerful sales letters, and leveraging influencers without overpaying.
Customer Relations: Strategies for handling difficult or "rude" customers and making them like you and your products.