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building a story band

Building a Story Brand by **Donald Miller**

is a marketing framework that teaches businesses to **clarify their message** so customers listen and buy.

The core principle is that **the customer is the hero**,

not the brand, and the business acts as the **guide** that provides a plan to help the customer succeed.

6 000 CFA

20 in stock

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The framework, known as the **SB7 Framework**, consists of seven universal story elements:

1. **A Character**: The customer who wants something.

2. **Has a Problem**: The external, internal, and philosophical obstacles they face.

3. **And Meets a Guide**: The brand that shows empathy and authority.

4. **Who Gives Them a Plan**: A simple process or agreement to reduce confusion.

5. **And Calls Them to Action**: Direct steps (transitional or direct) to purchase.

6. **That Helps Them Avoid Failure**: Highlighting the stakes and cost of inaction.

7. **And Ends in a Success**: The transformed life the customer achieves.

Miller offers an updated version titled **Building a StoryBrand 2.0**, published in **January 2025**, which revises the original system to address modern marketing challenges. The framework is designed to cut through marketing noise by simplifying messaging on websites, brochures, and social media to answer three questions within five seconds: **What do you offer? How will it make my life better? What do I need to do to buy it?**

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By placing an order on our platform, you agree to the terms below.


1. Return Eligibility

Customers may request a return or refund if:

  • The item received is damaged
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  • Important parts or accessories are missing

Return requests must be submitted within:

  • 3 days after delivery for most items
  • 24 hours for fresh or perishable goods (if applicable)

2. Items That Cannot Be Returned

The following items are generally non-returnable unless defective:

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3. Condition of Returned Items

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  • Be unused or in reasonable condition
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Pidyv reserves the right to reject returns that do not meet these conditions.


4. Refund Process

Once the returned item is received and inspected:

  • Approved refunds will be processed within 3–7 business days
  • Refunds may be issued through:
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Shipping fees may not be refundable unless the error was caused by the vendor or platform.


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  • Products match their descriptions
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Repeated violations may result in:

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Customers are responsible for:

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  • Inspecting products upon delivery
  • Reporting issues within the allowed return window

Returns based on:

  • Change of mind
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may not qualify for free return shipping.


7. Delivery Issues

If your order:

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please contact support immediately with photos or proof where possible.


8. Fraud Prevention

To protect vendors and customers, Pidyv may:

  • Request photos or videos
  • Verify return claims
  • Limit returns from accounts showing suspicious activity

Fraudulent refund claims may lead to account suspension.


9. Contact Support

For refund or return requests, customers may contact the Pidyv support team through:

  • Website support page
  • Email
  • WhatsApp
  • Customer service hotline

Please include:

  • Order number
  • Product name
  • Reason for return
  • Photos (if applicable)

10. Policy Updates

 

Pidyv reserves the right to update this Refund & Return Policy at any time without prior notice. Continued use of the platform means acceptance of the updated policy.

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