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EAT THAT FROG

Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time is a productivity guide by Brian Tracy that teaches readers to overcome procrastination by tackling their most challenging, important, or dreaded task (the “frog”) first thing every morning. Inspired by a quote attributed to Mark Twain, the book provides 21 specific principles for time management, such as the 80/20 rule, goal setting, and breaking large tasks into manageable pieces to boost personal effectiveness and success.

4 500 CFA

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The core methodology emphasizes decision, discipline, and determination to build the habit of immediate action on

high-impact activities. Tracy argues that by completing your most difficult task before anything else,

you gain momentum and satisfaction, ensuring that the rest of your day is spent on less critical work.

The book is available in various formats, including a fourth edition (updated with new chapters on technology and focus) and an Action Workbook to help readers apply these strategies practically.

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