Description
The core of the book is the Hook Model, a four-step cycle designed to subtly encourage customer behavior:
Trigger: External (notifications) or internal (emotional states) cues that prompt action.
Action: The simplest behavior done in anticipation of a reward, facilitated by ease of use.
Variable Reward: The user receives a payoff that varies in type or timing, satisfying a need while sparking curiosity.
Investment: The user puts effort into the product (data, time, money), increasing the likelihood of the next hook cycle.
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