Description
Key themes and strategies covered in the book include:
Consumer Psychology: Understanding why Nigerians are different from other markets and why they may prefer deals that feel like they are “ripping off” the seller.
Irresistible Offers: Techniques for creating offers that compel customers to buy more than from competitors.
Marketing Tactics: Secrets to using storytelling, writing powerful sales letters, and leveraging influencers without overpaying.
Customer Relations: Strategies for handling difficult or “rude” customers and making them like you and your products.
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